British Brand Shopping Edit - Jigsaw

I nipped into Jigsaw recently for the first time in ages.  I have to admit - when I think of Jigsaw, I think mumsy, a little safe and just not that exciting, which is why I rarely visit.Jigsaw was first opened in Brighton in 1970 and in 1989 won the British Fashion Council Award Contemporary Designer of the Year. They also own The Shop at Bluebird on the King’s Road and their Emporium on Duke Street combines both brands.On my chance visit to the King’s Road shop I was pleasantly surprised, yes a lot of it is very safe, but amongst the navy blue cashmere roll necks and the midi dresses were a number of gems.  A fun colourblock pleated skirt, part of their A by Jigsaw collection (their luxury yet affordable range), some excellent accessories including velvet backpacks and trainers in rich jewel colours and a fun chocolate coin purse as part of their collaboration with Rococo.My eyes also wandered into the children’s section. I secretly sometimes want to be a children’s clothing Buyer – such fun, I don’t know if the clothes look better in miniature, or it’s just the fun designs that draw me in – Why don’t they make them for adults?!I came away with a pom pom hat (I seem to acquire one every year - a grown ups one, not a children's one) made in collaboration with Mackie’s of Scotland.I really enjoyed the entire experience, the shop on the King’s Road is a great space, and there were lots of things to catch the eye. Jigsaw I’m definitely coming back for more.Below are my favourites pieces from the current collection.

Alice xxx

And for children: