The words of the make-up lady at the Daily Mail were - 'no one looks like themself when they are photographed for the Daily Mail'....And today I am in the Daily Mail wearing @thatcoat 🙌. I wouldn't say it's my best shot (slight double chin, the hair is D'artagnan like.... and I do sound slightly like a spinster - I am hoping it gives off an Audrey Hepburn in Funny Face vibe....) but it's very exciting and thank you to Charlotte and the team for having me along. And I mustn't be too critical, particularly as I am posting photos of unsuspecting people on instagram....Today I will be doing an interview with Emily Bray my @thatcoat collaborator and the copywriter for the account, the person behind the photo choices and all the excellent captions 🙏.Alice xxx 💕You can read the Daily Mail article here
Yesterday I took a little trip to the Daily Mail offices as @ThatCoat is going to be featured tomorrow - all terribly exciting. (El Mundo in Spain picked it yesterday and so did Vogue Espana - it's getting very Spanish).I arrived at the Daily Mail offices, everyone was very nice and I had my makeup done 👄(that was fun) and hair done 💇(I am seriously concerned I will look like D'Artagnan the musketeer in the photos - apparently the Daily Mail loves swishy hair and my hair is not doing swishy at the moment). And then some snaps 📷 were then taken by Katie the photographer who was very patient ☺️. So tomorrow it will get exciting😃 - and thank you to the Daily Mail team 🙏Camilla the stylist at the Daily Mail chose my outfit for the article tomorrow, and I wanted to let you know my current favourite #thatcoat outfit 😍, so here it is below.Alice xxx 💙💕
It's been a little over exciting since yesterday morning when @thatcoat was featured on the Daily Mail online.If you haven't heard, there is a blue and white printed coat from Zara that the British population just can't get enough of, it might just be the most famous coat in the world just now AND you can still buy it in Zara.The Metro online decided to write about it, and then The Huffington Post, Teen Vogue and Cosmopolitan. The Sun picked it up yesterday evening, and it's travelled - Mexico City Sun, and it's been spotted in Italy and Spain.Have Zara really created the perfect coat, the coat that Londoners just can't stop buying even thought they know their friends, frenemies, relations and colleagues already own it...Since gaining fame, it has been recreated as a cake and had it's portrait done.If you want to learn more please tune into the Lorraine show this morning, or pick up a copy of the Daily Mail, and don't forget to follow @thatcoatBelow are some of our favourite moments so far.Happy coat hunting!!Alice and Emily xxx @thatcoat
I would like to let you know that my blog isn't going to be just about the coat 💙 (and if you've missed that coat - please do have a read - An Epidemic) - but it may now have it's own instagram 📱page @thatcoat 😉...I feel I got quite involved with the coat this week 💁, but I don't actually own one 🙊 (no I'm not being paid by Zara to make the coat go viral, it really doesn't need any help).I thought perhaps I should get to know it better 👧 - so I went to Zara after work to try it on. The first person I saw in Zara was wearing the coat, so I got a little overexcited (and took a sneaky photo 📷) and then I found the the coat and put it on 💙.And you know what - it's a really nice coat 💙💙💙. It's a good shape - the pattern is great, and it's not too thick or thin - perhaps THE perfect British 🇬🇧 summer coat. I did not buy it 💰, but I do like it 😍 (and Zara if you happened to want to give me one, that's just fine, size Small is best ❤️💙😉). And what I really like that in the last couple of days people have sent messages along the lines of 'off to buy the coat' or 'still buying the coat' and even a nice photo of a just purchased coat in a shopping bag 💙💰.Really well done Zara. What a great coat.I promise from now on, my posts shall not be coat related (but please do keep sending your photos to instagram 📱 @thecoat we're kinda enjoying it 😘 #thatcoat).Alice xxx
I really hadn't noticed. I hadn't spotted the infiltration. And I wouldn't expect you to unless you KNOW. And once you know you'll start seeing it - sitting next to you on the tube, buying a pret sandwich, sitting in the pew next to you at the wedding...It all started at Chelsea Flower Show 'She's wearing my coat'.
'Which coat?' 'That coat' and suddenly, everywhere.
A blue and white printed coat worn by women all over London. It's as though they are in a secret club. Usually I tend to notice when clothes (Zara clothes) go viral - that navy blue coat with the gold studs on the arms that was EVERYWHERE one winter. But this has sneakily slipped by me - an elegant, blue and white pattern, Chanel-esque, worn by women of all ages. So tidy and neat and obvious, your mother and daughter almost definitely both have one. And somehow it seems to be going unnoticed, it is being worn with a 'it can't be the same coat, well of course I bought this first, and anyway I wear it better, ' attitude by everyone, rather than the usual 'hide behind the bus stop, she's wearing the same outfit as me' scenario.So we got snapping - everyone got enthusiastic - apparently I'm not the only one who enjoys taking creepy photos of people in the street. Some peoples sneaky street photography is better than others 😉 - and thank you guys, it's been fun (maybe a little too fun). And you can currently buy it in Zara 😍.
We have got overexcited and made an instagram page just for the coat, so if you see the coat, please do send a photo to @thatcoat and we'll put it up 😃 and #thatcoatSo now you know, and happy coat hunting 😉.
Alice and Emily xxx